| Insurance Leads are Invaluable |
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| Monday, 22 January 2007 | |
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An insurance lead is invaluable when used by a top-notch sales person. There are several reasons why this is true. The first reason is that the prospect has some idea of why you are there and why you want to talk with him or her. The second reason is that the use of leads gives the salesperson more time for selling and less time prospecting. The third reason is that talking with people who have indicated a prior interest means more closed sales. Sales is the name of the game, and an insurance lead is invaluable in making a sale easier to get and easier to close. Most sales reps would rather work from an insurance lead than from any other prospect source.
Another offshoot of working from leads is that you may run into a person who is a gold mine for referring other people to you. Any person who buys from you usually knows someone that could use your services. The secret is getting them to introduce you to their acquaintance. Creating an insurance lead flow is one of the most productive activities a good salesman can have. Constantly being in front of people who might buy is why insurance leads are invaluable. How do you go about doing this without taking up your valuable sales time with prospecting? Prospecting takes time and effort to be successful. There are only certain times of the day that a salesperson can meet with most prospects. If prospecting cuts into sales time, it cuts into the number of sales that can be made in a month. The answer is to have someone else generate the leads so you can spend your time selling. Figure out a lead program that works and then treat the leads like gold.
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