Selling products: If you are in the selling business, focus on the benefits, and not on the features. People want to hear what a product can do for them, instead of how. Narrow down your product’s features until you are showing how that product solves a problem. Just as an example, if you were selling a vacuum cleaner that has a hypoallergenic filter start putting yourself in the place of the customer and asking yourself as many questions as you can until you reach the core.